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Bloommiami Develops Grey Goose Holiday Pop-Up at JFK Airport

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This holiday season, Bacardi Global Travel teamed up with Bloommiami to bring festive cheer to JFK Terminal 4 with an immersive GREY GOOSE cocktail and shopping experience. The vodka pop-up makes a travelers’ journey memorable with innovative GREY GOOSE cocktails from some of New York’s top bartenders while shopping a selection of holiday offerings.

Bloommiami produced and installed the space, which features an interactive illuminated Ferris wheel with mini “chalets” that contain GREY GOOSE holiday cocktail recipes. There are more than 2,000 feet of electrical wire and 700 light bulbs used to illuminate the giant wheel.

You can read more about it on design:retail.

OBR Highlights Architects Throughout the Month of ‘Archtober’

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Today marks the first day of Architecture Month, also knows as ‘Archtober’ – a month-long celebration of architecture and design.

Once popularly known for its influential Art Deco movement, Miami has reinvented itself, while preserving characteristics from its past, to become a world-class architectural destination. Today, it’s not uncommon to hear of world-renowned architects selecting Miami as the location for their next project.

We have a deep appreciation for the architects in Miami that embody its unique styles and have put our city on the map. So, throughout the month of October we will be spotlighting our architecture clients and how they’ve impacted our local built environment.

Award-winning architecture firm, Choeff Levy Fischman, is well-known for its Tropical Modern home designs that have transformed Miami Beach’s most luxurious neighborhoods, including the Venetian Islands and North Bay Road. Architecture and design firm Stantec is responsible for some of Miami’s best residential and hospitality venues, which are all designed with the community in mind. An architect by trade, Robert Ayona is the co-founder of Bloommiami, a design and production firm specializing in the creation of retail pop-ups for luxury brands. Kean Office for Design + Architecture is a knowledge – and creativity – based practice with a focus and dedication to architecture and design, leading to highly distinctive environments, buildings, interiors and experiences.

Be sure to follow us on Instagram @obrmarketing to learn more about each client and their work.

Bloommiami Develops Givenchy Beauty’s First Make-Up Pop-Up at LAX

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Bloommiami partnered with Givenchy Beauty to develop the brand’s first make-up pop-up in travel retail last month. The retail-focused design agency produced, implemented and managed the activation located inside the DFS store at the Tom Bradley International Terminal in Los Angeles International Airport. Bloommiami incorporated mirrored and reflective black surfaces into the design to enlarge the space and elevate the appearance of the activation’s structural elements. This is the first collaboration between Bloommiami and the Parisian beauty house.

The 70 square foot pop-up activation greeted travelers at LAX during the month of August.

The pop-up highlighted the launch of Givenchy’s latest lipstick, Le Rouge Liquide. Instead of the traditional stick, the lipstick features a foam applicator, a different formula, and a pen-style mechanism in the signature Givenchy case.

More than 30 shades from many of Givenchy’s lipstick lines were featured in the activation.

“Givenchy Beauty is not currently present in Los Angeles International Airport so this one-month pop-up activation was the perfect opportunity to celebrate our brand’s unique and innovative products,” said Givenchy Senior Marketing Manager, Travel Retail Americas Daniella Caballero.

To read more, visit The Moodie Davitt Report.

Bloommiami Develops Multi-Tier Activation for La Prairie at LAX

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Bloommiami developed a multi-layered, interactive activation for the leader in luxury skincare, La Prairie. The retail-focused design agency produced, implemented and managed the activation located inside DFS, Los Angeles International Airport in the Tom Bradley International Terminal. Bloommiami incorporated luxury materials including marble-like, black and chrome finishes into the design to create a high-end, exclusive environment that is in line with the La Prairie look and feel and appeals to luxury travelers. This is the first collaboration between Bloommiami and the Swiss skincare brand.

Miami-based creative agency Bloommiami has teamed up with La Prairie to launch a multi-tiered interactive activation in Los Angeles International Airport’s (LAX) Tom Bradley International Terminal (TBIT).

Located inside the high-trafficked entrance to DFS Group’s store and running through 30 April, the three-part retail unit begins with a window display and is supported by two high-profile promotions (HPPs) showcasing La Prairie’s White Caviar Collection.

“From the moment travelers enter the store they begin interacting with the La Prairie brand and continue to do so at different touchpoints throughout the store, furthering their engagement,” commented Robert Ayona, Partner at Bloommiami.

“The activation’s location is key as it captures the most visibility for La Prairie and reaches its target audience.”

To read the full story, visit TR Business.

Bloommiami Brings First Johnnie Walker store to the U.S.

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Bloommiami is taking the airport shopping experience to the next level for all Miami International Airport travelers. The retail-focused design agency served as design consultants, fabricators and project managers of the first full Johnnie Walker Scotch whisky store in the United States for Diageo Global Travel, the leader in beverage alcohol in Travel Retail. Bloommiami incorporated stretch fabric ceiling canopies, edge lighted shelves and backlighted product glorification pads to create a museum-like environment. The permanent store is located at Miami International Airport.

The airport experience has evolved over the years in an attempt to ease the tribulations associated with air travel. Airports are no longer defined by fast-food restaurants and duty-free shops; they have become something more akin to shopping malls, with luxury retail stores and expensive, sit-down restaurants.

Exhibit A: The first Johnnie Walker store in the U.S. recently opened in Miami International Airport’s North Terminal. In addition to purchasing Johnnie Walker products, the 1,145-sf store creates a museum-like experience for customers to learn more about the brand.

“The design immerses customers in the history, provenance, and pioneering spirit of the Johnnie Walker brand,” says Darin Held, Partner at Bloommiami, the firm that served as design consultants, fabricators and project managers for the store.

At the tasting bar, guests can sample various whiskeys and use iPads that provide additional information about Johnnie Walker products. Also working to create a museum-like ambiance was the lighting, which includes stretch fabric ceiling canopies, edge lighted shelves and backlighted product glorification pads.

Other design features include a Johnnie Walker Striding Man Statue, large wall-to-wall light box with images inspired by Miami, museum-style images depicting the history of Johnnie Walker, an engraving station where customers can personalize bottles, intricate floor work that took 56 hours to install, and a single malts library display wall designed to mimic a mixer’s lab.

To see photos, visit Building Design + Construction.

Bloommiami’s Airport Pop-Ups Promote Luxury Brands Worldwide

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Bloommiami is making it possible for luxury brands to engage target audiences worldwide by activating design-forward pop-ups that are strategically positioned to disrupt traffic in airports. As a retail-focused design and production agency, Bloommiami uses luxury-driven materials to produce and engineer these activations. Consumers can now indulge in luxury products at airports across the globe.

Walk through Terminal 4 at New York JFK International Airport in the coming days and it will be hard to miss the giant Tiffany & Co. box strategically designed to disrupt your walk from check-in to gate.

The signature blue box, a prominent symbol in luxury retail, directs travelers´ – specifically men’s – attention to Tiffany & Co.’s new luxury fragrance TIFFANY Eau de Parfum in the weeks leading up to Valentine´s Day.

The installation, executed by design and brand consultancy Bloommiami, is just one of dozens of pop-up projects luxury retailers are launching at international airports to capitalize on the flow of travelers.

“The activations we design are strategically positioned to disrupt traffic flow within the airport concourse. Passengers literally need to walk around them to get to their gates. This is very attractive to our clients,” explains Darin Held, co-founder of Bloommiami.

Bloommiami develops airport pop-ups for luxury retailers. It has worked with brands such as Carrera, LÓréal, Glenmorangie Whiskey, and Shiseido to design, build and execute pop-ups at international airports in Miami, New York, Los Angeles and Honolulu.

To read the full story, visit Skift.

Bloommiami Brings Iconic Tiffany Blue Box To Life at JFK Airport

bloommiami-tiffany-1-1Bloommiami brought to life one of the most highly recognized – and highly coveted – brand packaging designs: Tiffany & Co.’s signature blue box. The retail-focused design agency produced and engineered the activation, which was designed by Fieldwork, and transported the romance, creativity, and glamour of the world-renowned Tiffany & Co. store on Fifth Avenue to John F. Kennedy International Airport Terminal 4.

Bloommiami used luxury-driven materials to create the 376 square foot activation that included polished white marble, polished and satin stainless steel, and Tiffany’s registered Pantone Tiffany blue on the installation’s exterior.

“Tiffany’s blue box is a prominent symbol in luxury retail, and it’s considered by many to be the world’s most popular packaging,” said Darin Held, Partner at Bloommiami. “Every design detail in this activation is meant to bring emotion, atmosphere and luxury nuances of Tiffany’s store and envelope travelers in the Tiffany experience.”

The one-of-a-kind installation recreates the famous Tiffany storefront windows complete with product glorifiers, backlit transparencies, and illuminated acrylic etched with the perfume bottle outline. The activation is available to travelers through February 15 and showcases Tiffany & Co.’s new luxury fragrance, TIFFANY Eau de Parfum.

To view more photos of the iconic installation, visit Dexigner.com.

Bloommiami Helps Little River’s Creative Scene Grow

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Earlier this year our client, Bloommiami, founded Little River Creative Collective – a platform designed for local innovators to promote their work and present ideas, facilitating growth through collaboration and commerce. This week’s event dubbed ‘First Look’ will showcase the works of three local film makers.

In 31-year-old Lulo Rivero’s evocative film Ímpetu’s, Flamenco sensation Jesús Carmona dances around Miami, finding inspiration for his craft in the Magic City’s frenetic landscape. “The film’s message is meant to inspire people to connect within, follow their passions and dreams all the while not forgetting to break rules, think out of the box, and give the best version of themselves,” says the Miami Shores-based filmmaker.

Rivero will be showcasing Ímpetu’s this Thursday, November 16, at “First Look,” an exhibition of recent work by notable local creatives put together by the Little River Creative Collective (LRCC), which was founded earlier this year by production agency Bloommiami to promote artistic alliances.

“I am extremely honored to be part of ‘First Look.’ I admire how LRCC and Bloommiami connect local artists in exciting ways, especially since Miami is a big city and at times it can be difficult to connect with new circles,” Rivero says. “I really appreciate the opportunity to show my art to a new crowd and to meet new colleagues and creative people who think alike.”

Rivero will be one of three up-and-coming filmmakers highlighted at the free event in Little River. Twenty-eight-year-old Brandon de Reuver of Stack House Media is another. He tells New Times that it will be cathartic to show his work, a music video called The Wave, particularly since it will be a rare chance to be “out in front.”

“When the majority of your work consists of pulling the strings in the background of projects for other brands and businesses, you get used to being the unseen guy in the booth instead of the Wizard of Oz,” says de Reuver, also mentioning that his music video highlights the local band Pleaser. “When Bloommiami came to us to offer us the feature, I was a little taken aback to be honest, but also grateful.”

The filmmakers’ excitement is indicative of the creative environment blossoming in Little River. Little River resident Andy Ryan Flores, 31, who will be showcasing his work too, says it’s been inspiring to behold the growing scene in recent years.

“The creative community here in Little River is growing fast and I believe that is because of the people in it,” he says, elaborating that his film chronicles British fashion designer Magnus Walker’s passion for Porches and the luxury car brand’s growing community in South Florida. “This city is filled with so much talent and passion for art and community. We are all in this together and when you start to realize you’re better with those around you supporting and encouraging you, you change in such a positive way.”

To RSVP for the second installment of the Little River Collective taking place Thursday, November 16, visit https://lrcc.splashthat.com/.

Bloommiami Leads Retail Design for Airports and Beyond

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For many, a visit to the airport can be an obstacle course of long lines, hurried passengers, and moving walkways crowded with the only people who aren’t in a rush. Air travelers are often so focused on making it to their destinations that they don’t realize the meticulous thought that has gone into the futuristic sky portal they’re moving through.

“Airports are one of the youngest building types” says Derrick Choi, a senior architect at Populous, a firm that designs a panoply of sizable structures, including airports. Choi notes that one of the world’s oldest airports, London’s Heathrow, started out as a “tent in a field.” But as planes and air travel changed, so did the buildings that guided passengers from the curb to a lofty cruising altitude.
Modern airports serve many functions—they’re often a combination of transit hub, shopping mall, and civic square. They welcome tourists, ferry business travelers, and contain enough amenities to entertain restless passengers when a Nor’easter hits the east coast the day before Thanksgiving.
Not surprisingly, an incredible amount of meticulous planning goes into building an airport terminal. In fact, most airports are designed to guide and influence you in ways you would never even guess. For example:
Airports try to copy Main Street, U.S.A.
 
In addition to serving cities, many airports can seem like cities unto themselves. Consequently, to encourage shopping and dining, airports try to mimic the layout of a city marketplace or small town street.
All those shops you see after security? They’re arranged that way for a reason, says Darin Held, a principal at Bloommiami, a firm that helps activate brands in airports.
“When you go into an airport terminal, you’ll see that all the stores are kind of clustered together,” says Held. “This gives you a Main Street-type feel so that you’re able to shop a promenade.” The airport shopping experience, Held shares, is meant to feel as familiar as strolling in and out of the boutiques on your favorite public street.
This mimicry is being seen more and more in airport architecture, especially in the post-9/11 security era when travelers arrive early to ensure they’ll get through TSA lines.
To read the full story, visit Fashion Beans.

Bloommiami Set to Transform Little River Building

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Bloommiami is joining developers to bring new life to a handful of buildings in Miami’s Little River neighborhood. The adaptive re-use and mixed-use development will feature new restaurants, retail and office space.

Some 60-plus-year-old buildings in Miami’s Little River neighborhood are being transformed into retail through adaptive reuse.

Architecture firm Bloommiami crafted a plan to renovate the four buildings at 235 N.E. 79th Street into 42,000 square feet suited for restaurants, retail and neighborhood offices. Construction on Eden started in early September and should be completed in the first quarter of 2018.

The project is among a growing number of developments in a neighborhood that has been attracting more business and home purchases as people are priced out of areas like downtown Miami, Wynwood and the Design District.

“Eden will mirror the ‘grass roots’ development movement that is defining this unique neighborhood,” said Darin Held, partner at Bloommiami. “As a Little River based company, we’re excited to be a part of this project and bring to the community a space that reflects its people, culture and heritage, while offering a new retail and entertainment destination.”

Read the rest of the story on The South Florida Business Journal.