Zacapa’s design was intended to make you feel as if you were floating in the clouds of the Guatemala mountains. Cloud-like elements hung from the ceiling & mist surrounded the room as guests sipped on the “Al Cielo” signature cocktail, which means “to the sky.”
Organizers Gabriel Urrutia, Giovanny Gutierrez, and Matt Hirsch, transformed the Freehand into a virtual drinking tour showcasing the best brands, bartenders, and trendsetting cocktails.
As guests traveled through more than 20 experiences throughout the hostel’s rooms and common areas, they sipped on spirits from around the world and got their “passport” stamped. Guests also had the opportunity to learn more about their favorite cocktails through one-on-one interactions with brand ambassadors and bartenders.