Bloommiami partnered with Givenchy Beauty to develop the brand’s first make-up pop-up in travel retail last month. The retail-focused design agency produced, implemented and managed the activation located inside the DFS store at the Tom Bradley International Terminal in Los Angeles International Airport. Bloommiami incorporated mirrored and reflective black surfaces into the design to enlarge the space and elevate the appearance of the activation’s structural elements. This is the first collaboration between Bloommiami and the Parisian beauty house.
The 70 square foot pop-up activation greeted travelers at LAX during the month of August.
The pop-up highlighted the launch of Givenchy’s latest lipstick, Le Rouge Liquide. Instead of the traditional stick, the lipstick features a foam applicator, a different formula, and a pen-style mechanism in the signature Givenchy case.
More than 30 shades from many of Givenchy’s lipstick lines were featured in the activation.
“Givenchy Beauty is not currently present in Los Angeles International Airport so this one-month pop-up activation was the perfect opportunity to celebrate our brand’s unique and innovative products,” said Givenchy Senior Marketing Manager, Travel Retail Americas Daniella Caballero.
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