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Bloommiami Develops Multi-Tier Activation for La Prairie at LAX

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Bloommiami developed a multi-layered, interactive activation for the leader in luxury skincare, La Prairie. The retail-focused design agency produced, implemented and managed the activation located inside DFS, Los Angeles International Airport in the Tom Bradley International Terminal. Bloommiami incorporated luxury materials including marble-like, black and chrome finishes into the design to create a high-end, exclusive environment that is in line with the La Prairie look and feel and appeals to luxury travelers. This is the first collaboration between Bloommiami and the Swiss skincare brand.

Miami-based creative agency Bloommiami has teamed up with La Prairie to launch a multi-tiered interactive activation in Los Angeles International Airport’s (LAX) Tom Bradley International Terminal (TBIT).

Located inside the high-trafficked entrance to DFS Group’s store and running through 30 April, the three-part retail unit begins with a window display and is supported by two high-profile promotions (HPPs) showcasing La Prairie’s White Caviar Collection.

“From the moment travelers enter the store they begin interacting with the La Prairie brand and continue to do so at different touchpoints throughout the store, furthering their engagement,” commented Robert Ayona, Partner at Bloommiami.

“The activation’s location is key as it captures the most visibility for La Prairie and reaches its target audience.”

To read the full story, visit TR Business.

Bloommiami Brings First Johnnie Walker store to the U.S.

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Bloommiami is taking the airport shopping experience to the next level for all Miami International Airport travelers. The retail-focused design agency served as design consultants, fabricators and project managers of the first full Johnnie Walker Scotch whisky store in the United States for Diageo Global Travel, the leader in beverage alcohol in Travel Retail. Bloommiami incorporated stretch fabric ceiling canopies, edge lighted shelves and backlighted product glorification pads to create a museum-like environment. The permanent store is located at Miami International Airport.

The airport experience has evolved over the years in an attempt to ease the tribulations associated with air travel. Airports are no longer defined by fast-food restaurants and duty-free shops; they have become something more akin to shopping malls, with luxury retail stores and expensive, sit-down restaurants.

Exhibit A: The first Johnnie Walker store in the U.S. recently opened in Miami International Airport’s North Terminal. In addition to purchasing Johnnie Walker products, the 1,145-sf store creates a museum-like experience for customers to learn more about the brand.

“The design immerses customers in the history, provenance, and pioneering spirit of the Johnnie Walker brand,” says Darin Held, Partner at Bloommiami, the firm that served as design consultants, fabricators and project managers for the store.

At the tasting bar, guests can sample various whiskeys and use iPads that provide additional information about Johnnie Walker products. Also working to create a museum-like ambiance was the lighting, which includes stretch fabric ceiling canopies, edge lighted shelves and backlighted product glorification pads.

Other design features include a Johnnie Walker Striding Man Statue, large wall-to-wall light box with images inspired by Miami, museum-style images depicting the history of Johnnie Walker, an engraving station where customers can personalize bottles, intricate floor work that took 56 hours to install, and a single malts library display wall designed to mimic a mixer’s lab.

To see photos, visit Building Design + Construction.

Bloommiami’s Airport Pop-Ups Promote Luxury Brands Worldwide

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Bloommiami is making it possible for luxury brands to engage target audiences worldwide by activating design-forward pop-ups that are strategically positioned to disrupt traffic in airports. As a retail-focused design and production agency, Bloommiami uses luxury-driven materials to produce and engineer these activations. Consumers can now indulge in luxury products at airports across the globe.

Walk through Terminal 4 at New York JFK International Airport in the coming days and it will be hard to miss the giant Tiffany & Co. box strategically designed to disrupt your walk from check-in to gate.

The signature blue box, a prominent symbol in luxury retail, directs travelers´ – specifically men’s – attention to Tiffany & Co.’s new luxury fragrance TIFFANY Eau de Parfum in the weeks leading up to Valentine´s Day.

The installation, executed by design and brand consultancy Bloommiami, is just one of dozens of pop-up projects luxury retailers are launching at international airports to capitalize on the flow of travelers.

“The activations we design are strategically positioned to disrupt traffic flow within the airport concourse. Passengers literally need to walk around them to get to their gates. This is very attractive to our clients,” explains Darin Held, co-founder of Bloommiami.

Bloommiami develops airport pop-ups for luxury retailers. It has worked with brands such as Carrera, LÓréal, Glenmorangie Whiskey, and Shiseido to design, build and execute pop-ups at international airports in Miami, New York, Los Angeles and Honolulu.

To read the full story, visit Skift.

Bloommiami Leads Retail Design for Airports and Beyond

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For many, a visit to the airport can be an obstacle course of long lines, hurried passengers, and moving walkways crowded with the only people who aren’t in a rush. Air travelers are often so focused on making it to their destinations that they don’t realize the meticulous thought that has gone into the futuristic sky portal they’re moving through.

“Airports are one of the youngest building types” says Derrick Choi, a senior architect at Populous, a firm that designs a panoply of sizable structures, including airports. Choi notes that one of the world’s oldest airports, London’s Heathrow, started out as a “tent in a field.” But as planes and air travel changed, so did the buildings that guided passengers from the curb to a lofty cruising altitude.
Modern airports serve many functions—they’re often a combination of transit hub, shopping mall, and civic square. They welcome tourists, ferry business travelers, and contain enough amenities to entertain restless passengers when a Nor’easter hits the east coast the day before Thanksgiving.
Not surprisingly, an incredible amount of meticulous planning goes into building an airport terminal. In fact, most airports are designed to guide and influence you in ways you would never even guess. For example:
Airports try to copy Main Street, U.S.A.
 
In addition to serving cities, many airports can seem like cities unto themselves. Consequently, to encourage shopping and dining, airports try to mimic the layout of a city marketplace or small town street.
All those shops you see after security? They’re arranged that way for a reason, says Darin Held, a principal at Bloommiami, a firm that helps activate brands in airports.
“When you go into an airport terminal, you’ll see that all the stores are kind of clustered together,” says Held. “This gives you a Main Street-type feel so that you’re able to shop a promenade.” The airport shopping experience, Held shares, is meant to feel as familiar as strolling in and out of the boutiques on your favorite public street.
This mimicry is being seen more and more in airport architecture, especially in the post-9/11 security era when travelers arrive early to ensure they’ll get through TSA lines.
To read the full story, visit Fashion Beans.

Bloommiami Set to Transform Little River Building

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Bloommiami is joining developers to bring new life to a handful of buildings in Miami’s Little River neighborhood. The adaptive re-use and mixed-use development will feature new restaurants, retail and office space.

Some 60-plus-year-old buildings in Miami’s Little River neighborhood are being transformed into retail through adaptive reuse.

Architecture firm Bloommiami crafted a plan to renovate the four buildings at 235 N.E. 79th Street into 42,000 square feet suited for restaurants, retail and neighborhood offices. Construction on Eden started in early September and should be completed in the first quarter of 2018.

The project is among a growing number of developments in a neighborhood that has been attracting more business and home purchases as people are priced out of areas like downtown Miami, Wynwood and the Design District.

“Eden will mirror the ‘grass roots’ development movement that is defining this unique neighborhood,” said Darin Held, partner at Bloommiami. “As a Little River based company, we’re excited to be a part of this project and bring to the community a space that reflects its people, culture and heritage, while offering a new retail and entertainment destination.”

Read the rest of the story on The South Florida Business Journal.

Bloommiami Designs Permanent Store For Spirits Leader, Diageo

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baja-1-1Bloommiami continues to enrich the in-store experience for consumers. The retail-focused design and production agency recently brought to life a permanent store at the world’s busiest land border crossing for global spirits leader Diageo. The design-forward store showcases Diageo’s marquis brands.

Diageo has opened a permanent shop-in-shop inside the Baja Duty Free store at the San Ysidro Land Port of Entry, the busiest land border crossing in the world located between San Diego, USA and Tijuana, Mexico.

The store opened earlier this month and was designed and completed by retail-focused design and production agency Bloommiami. The space features a number of Diageo’s brands including Johnnie Walker, Buchanan’s, Bailey’s and Captain Morgan, as well as the company’s luxury division, World Class.

Key design features were installed to attract customers to the Diageo store, including a ceiling treatment made from slatted hardwood and recessed LED strip lights placed in an irregular pattern.

To read the full article, visit The Moodie Davitt Report.