Marketing | Oberhausen Marketing

Miami Center for Architecture & Design Moves into New Space

November 19, 2018/in onthepress /by admin

The Miami Center of Architecture & Design recently celebrated the grand opening of its new space. Located at 310 SE 1^st St., it is in the heart of Downtown Miami, bringing visibility to the organization, and the design and build of the environment.
With community meeting space and educational programs, MCAD is the place for anyone who is interested in enhancing their appreciation for the city’s vibrant and unique architecture and design. MCAD is home to AIA Miami as well as the Downtown Miami Welcome Center, in partnership with the Miami Downtown Development Authority. The Welcome Center is everything Miami – cultural events, attractions, maps, history and more. MCAD educates the public through exhibitions, lectures, tours, film series and other programs that aim to reveal the richness of design in Miami.
To stay up to date with MCAD’s events. Visit https://miamicad.org/.

Wesley Kean, Principal & Founder of Award-Winning Architecture and Design Firm, KoDA

October 29, 2018/in onthepress /by admin

Architect Wesley Kean, Principal & Founder of Miami Beach-based architecture and design firm KoDA, is designing with ambition for its clients and optimism for the world. He is an expert in connecting architecture with nature and finding radical solutions to sea-level rise and other environmental concerns conducive to South Florida and other coastal communities.
Wesley and his team specialize in offering creative solutions and design services for all scales and types of architecture including retail, residential and large urban projects.
The award-winning firm uses analysis and research to develop the design of highly distinctive buildings, landscapes, interiors and experiences. Wesley is a leader in Metabolism, a post-war Japanese architectural movement that fused ideas about architectural mega structures with those of organic biological growth. His view on “How Metabolist Ideas Can Potentially Solve Sea-Level Rise Vulnerability” has been published in AIA’s Florida/Caribbean Architect magazine.
An active member of the AIA and NCARB and a visiting critic at the University of Miami, Florida International University and Miami-Dade College, the New Hampshire native is also a champion of the Make-A-Wish Foundation and a member of the Miami Music Project soundboard. For the upcoming Miami Art Week, Wesley will be showcasing his artistic talents. As part of a creative campaign for the Miami Music Project, KoDA’s “Miami Music Box” exhibit will be on display at RAW POP UP art show that’s taking place at the historic Burdines flagship building in downtown Miami.
Head to KoDA’s website or follow them on social media @kodamiami.

OBR Highlights Architects Throughout the Month of 'Archtober'

October 1, 2018/in onthepress, Uncategorized /by admin

Today marks the first day of Architecture Month, also knows as ‘Archtober’ – a month-long celebration of architecture and design.
Once popularly known for its influential Art Deco movement, Miami has reinvented itself, while preserving characteristics from its past, to become a world-class architectural destination. Today, it’s not uncommon to hear of world-renowned architects selecting Miami as the location for their next project.
We have a deep appreciation for the architects in Miami that embody its unique styles and have put our city on the map. So, throughout the month of October we will be spotlighting our architecture clients and how they’ve impacted our local built environment.
Award-winning architecture firm, Choeff Levy Fischman, is well-known for its Tropical Modern home designs that have transformed Miami Beach’s most luxurious neighborhoods, including the Venetian Islands and North Bay Road. Architecture and design firm Stantec is responsible for some of Miami’s best residential and hospitality venues, which are all designed with the community in mind. An architect by trade, Robert Ayona is the co-founder of Bloommiami, a design and production firm specializing in the creation of retail pop-ups for luxury brands. Kean Office for Design + Architecture is a knowledge – and creativity – based practice with a focus and dedication to architecture and design, leading to highly distinctive environments, buildings, interiors and experiences.
Be sure to follow us on Instagram @obrmarketing to learn more about each client and their work.

OBR’s Favorite Miami Buildings

June 11, 2018/in onthepress /by admin

Though Miami is known for its pastel-colored hotels on South Beach, its architecture is defined by a number of contrasting styles. Architects and developers have been transforming Miami’s cityscape into one of the new architectural capitals of America. From a contemporary luxury high-rise to a historical Spanish hotel, we’ve curated a list of our top 5 most iconic buildings.

The Biltmore Hotel

The Biltmore Hotel was built in 1926 by hotel magnate John McEntee Bowman and land developer George Merrick, who combined his deep affection for lush South Florida landscape with a high regard for Italian, Moorish and Spanish architectural influences to create this architectural gem. The Biltmore Hotel was initially the tallest building in Florida at 315 feet and, today, its 23,000 square-foot pool is one of the largest hotel pools in the continental United States. The Biltmore’s rich history makes it Coral Gables’ most preeminent historic landmark.

1111 Lincoln

The iconic garage on the west end of Lincoln Road was designed by world-renowned architects Herzog & de Meuron. The open-air structure rises seven stories and includes office space, retail, parking spaces and a mysterious rooftop penthouse. The seventh floor of the garage is also where 1111 Vibe hosts Skywave Yoga on Monday evenings. The view from the top overlooks Lincoln Road, Alton Road and as far as the shores of Biscayne Bay.

Solitair Brickell

Solitair Brickell, the latest luxury high-rise gracing Miami’s skyline, was recently completed by global architecture and design firm Stantec. The design of the 50-story building distinguishes itself with a unique angular, towering basket-weave design inspired by the majestic Medjool date palm tree popular in South Florida’s tropical landscape. Developed by ZOM Living, Solitair Brickell includes 483 residential units, millennial-friendly amenities and one of the highest rooftop resort-style pools in Miami.

New World Center

The New World Center is a concert hall in the heart of South Beach, home to the New World Symphony, a post-graduate orchestral academy. A collaboration between the symphony’s artistic director, 11-time Grammy award-winning conductor, Michael Tilson Thomas, and Pritzker Prize-winning architect Frank Gehry, the building features multiple flexible spaces, cutting-edge media equipment, six stories of natural light and views of the iconic Miami Beach Art Deco skyline. A new 2.5-acre public park designed by the firm West 8, features the New World Center’s SoundScape park where New World Symphony WALLCAST concerts are presented on the building’s 7,000-square-foot projection wall.

One Thousand Museum

One Thousand Museum is a high-rise residential condominium under construction in Downtown Miami designed by the late Pritzker Prize-winning architect Zaha Hadid. When completed, the 62-story building is expected to rise over 700 feet, making it one of the tallest buildings in Miami. The design of the building distinguishes itself with the contrast between the robust exoskeleton and the crystalline glazing of the glass façade beneath it. Gregg Covin, Todd Michael Glaser, Louis Birdman, Kevin Venger, Gilberto Bomeny and Regalia Group are the developers.

OBR Participates in 3rd Annual Drink Miami Hostel at the Freehand Miami Beach

June 4, 2018/in onthepress /by admin

Josh and Aimet Oberhausen, co-founders of the Miami Hospitality Design Awards and judges of the 3rd Annual Drink Miami Hostel, selected Zacapa Rum as the “Best Themed Room.”

Zacapa’s design was intended to make you feel as if you were floating in the clouds of the Guatemala mountains. Cloud-like elements hung from the ceiling & mist surrounded the room as guests sipped on the “Al Cielo” signature cocktail, which means “to the sky.”

Organizers Gabriel Urrutia, Giovanny Gutierrez, and Matt Hirsch, transformed the Freehand into a virtual drinking tour showcasing the best brands, bartenders, and trendsetting cocktails.

As guests traveled through more than 20 experiences throughout the hostel’s rooms and common areas, they sipped on spirits from around the world and got their “passport” stamped. Guests also had the opportunity to learn more about their favorite cocktails through one-on-one interactions with brand ambassadors and bartenders.

Bloommiami Develops Multi-Tier Activation for La Prairie at LAX

May 29, 2018/in onthepress /by admin

Bloommiami developed a multi-layered, interactive activation for the leader in luxury skincare, La Prairie. The retail-focused design agency produced, implemented and managed the activation located inside DFS, Los Angeles International Airport in the Tom Bradley International Terminal. Bloommiami incorporated luxury materials including marble-like, black and chrome finishes into the design to create a high-end, exclusive environment that is in line with the La Prairie look and feel and appeals to luxury travelers. This is the first collaboration between Bloommiami and the Swiss skincare brand.

Miami-based creative agency Bloommiami has teamed up with La Prairie to launch a multi-tiered interactive activation in Los Angeles International Airport’s (LAX) Tom Bradley International Terminal (TBIT).

Located inside the high-trafficked entrance to DFS Group’s store and running through 30 April, the three-part retail unit begins with a window display and is supported by two high-profile promotions (HPPs) showcasing La Prairie’s White Caviar Collection.

“From the moment travelers enter the store they begin interacting with the La Prairie brand and continue to do so at different touchpoints throughout the store, furthering their engagement,” commented Robert Ayona, Partner at Bloommiami.

“The activation’s location is key as it captures the most visibility for La Prairie and reaches its target audience.”

To read the full story, visit TR Business.

Bloommiami Brings First Johnnie Walker store to the U.S.

May 8, 2018/in onthepress /by admin

Bloommiami is taking the airport shopping experience to the next level for all Miami International Airport travelers. The retail-focused design agency served as design consultants, fabricators and project managers of the first full Johnnie Walker Scotch whisky store in the United States for Diageo Global Travel, the leader in beverage alcohol in Travel Retail. Bloommiami incorporated stretch fabric ceiling canopies, edge lighted shelves and backlighted product glorification pads to create a museum-like environment. The permanent store is located at Miami International Airport.

The airport experience has evolved over the years in an attempt to ease the tribulations associated with air travel. Airports are no longer defined by fast-food restaurants and duty-free shops; they have become something more akin to shopping malls, with luxury retail stores and expensive, sit-down restaurants.

Exhibit A: The first Johnnie Walker store in the U.S. recently opened in Miami International Airport’s North Terminal. In addition to purchasing Johnnie Walker products, the 1,145-sf store creates a museum-like experience for customers to learn more about the brand.

“The design immerses customers in the history, provenance, and pioneering spirit of the Johnnie Walker brand,” says Darin Held, Partner at Bloommiami, the firm that served as design consultants, fabricators and project managers for the store.

At the tasting bar, guests can sample various whiskeys and use iPads that provide additional information about Johnnie Walker products. Also working to create a museum-like ambiance was the lighting, which includes stretch fabric ceiling canopies, edge lighted shelves and backlighted product glorification pads.

Other design features include a Johnnie Walker Striding Man Statue, large wall-to-wall light box with images inspired by Miami, museum-style images depicting the history of Johnnie Walker, an engraving station where customers can personalize bottles, intricate floor work that took 56 hours to install, and a single malts library display wall designed to mimic a mixer’s lab.

To see photos, visit Building Design + Construction.

OBR’s Newest Client, FRONTIER Building

April 24, 2018/in onthepress /by admin

Oberhausen Marketing & Public Relations (OBR) is proud to announce the addition of FRONTIER Building to its premier client list. FRONTIER Building is a national general contractor, construction management and design-build services firm that specializes in providing turn-key construction projects for its clients.

Helping their clients transform imagination into reality, FRONTIER Building focuses on the unique needs of each of its clients in each particular market. Their well seasoned and carefully trained project managers, estimators and superintendents have market-specific expertise, which translates into seamless and successful construction projects for their clients.

The OBR team has been working to rebrand FRONTIER Building and deliver new marketing tools. Although FRONTIER Building has thrived over the years by consistently delivering for its clients and fostering valuable relationships, in today’s world, businesses need to leverage different tools to manage relationships, stay ahead of the competition and accelerate growth. To optimize effectiveness, we’ve created an improved modern, relevant image for the FRONTIER Building brand that stands unique in the national, commercial construction market, while also appealing to the high-end interiors clientele. In the coming weeks, OBR will be delivering new corporate websites and materials and launching a national public relations campaign. Stay tuned!

Bloommiami’s Airport Pop-Ups Promote Luxury Brands Worldwide

March 13, 2018/in onthepress /by admin

Bloommiami is making it possible for luxury brands to engage target audiences worldwide by activating design-forward pop-ups that are strategically positioned to disrupt traffic in airports. As a retail-focused design and production agency, Bloommiami uses luxury-driven materials to produce and engineer these activations. Consumers can now indulge in luxury products at airports across the globe.

Walk through Terminal 4 at New York JFK International Airport in the coming days and it will be hard to miss the giant Tiffany & Co. box strategically designed to disrupt your walk from check-in to gate.

The signature blue box, a prominent symbol in luxury retail, directs travelers´ – specifically men’s – attention to Tiffany & Co.’s new luxury fragrance TIFFANY Eau de Parfum in the weeks leading up to Valentine´s Day.

The installation, executed by design and brand consultancy Bloommiami, is just one of dozens of pop-up projects luxury retailers are launching at international airports to capitalize on the flow of travelers.

“The activations we design are strategically positioned to disrupt traffic flow within the airport concourse. Passengers literally need to walk around them to get to their gates. This is very attractive to our clients,” explains Darin Held, co-founder of Bloommiami.

Bloommiami develops airport pop-ups for luxury retailers. It has worked with brands such as Carrera, LÓréal, Glenmorangie Whiskey, and Shiseido to design, build and execute pop-ups at international airports in Miami, New York, Los Angeles and Honolulu.

To read the full story, visit Skift.

Bloommiami Brings Iconic Tiffany Blue Box To Life at JFK Airport

January 16, 2018/in onthepress /by admin

Bloommiami brought to life one of the most highly recognized – and highly coveted – brand packaging designs: Tiffany & Co.’s signature blue box. The retail-focused design agency produced and engineered the activation, which was designed by Fieldwork, and transported the romance, creativity, and glamour of the world-renowned Tiffany & Co. store on Fifth Avenue to John F. Kennedy International Airport Terminal 4.

Bloommiami used luxury-driven materials to create the 376 square foot activation that included polished white marble, polished and satin stainless steel, and Tiffany’s registered Pantone Tiffany blue on the installation’s exterior.

“Tiffany’s blue box is a prominent symbol in luxury retail, and it’s considered by many to be the world’s most popular packaging,” said Darin Held, Partner at Bloommiami. “Every design detail in this activation is meant to bring emotion, atmosphere and luxury nuances of Tiffany’s store and envelope travelers in the Tiffany experience.”

The one-of-a-kind installation recreates the famous Tiffany storefront windows complete with product glorifiers, backlit transparencies, and illuminated acrylic etched with the perfume bottle outline. The activation is available to travelers through February 15 and showcases Tiffany & Co.’s new luxury fragrance, TIFFANY Eau de Parfum.

To view more photos of the iconic installation, visit Dexigner.com.

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