Bloommiami continues to enrich the in-store experience for consumers. The retail-focused design and production agency recently brought to life a permanent store at the world’s busiest land border crossing for global spirits leader Diageo. The design-forward store showcases Diageo’s marquis brands.

Diageo has opened a permanent shop-in-shop inside the Baja Duty Free store at the San Ysidro Land Port of Entry, the busiest land border crossing in the world located between San Diego, USA and Tijuana, Mexico.

The store opened earlier this month and was designed and completed by retail-focused design and production agency Bloommiami. The space features a number of Diageo’s brands including Johnnie Walker, Buchanan’s, Bailey’s and Captain Morgan, as well as the company’s luxury division, World Class.

Key design features were installed to attract customers to the Diageo store, including a ceiling treatment made from slatted hardwood and recessed LED strip lights placed in an irregular pattern.

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