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Bloommiami Develops Multi-Tier Activation for La Prairie at LAX

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Bloommiami developed a multi-layered, interactive activation for the leader in luxury skincare, La Prairie. The retail-focused design agency produced, implemented and managed the activation located inside DFS, Los Angeles International Airport in the Tom Bradley International Terminal. Bloommiami incorporated luxury materials including marble-like, black and chrome finishes into the design to create a high-end, exclusive environment that is in line with the La Prairie look and feel and appeals to luxury travelers. This is the first collaboration between Bloommiami and the Swiss skincare brand.

Miami-based creative agency Bloommiami has teamed up with La Prairie to launch a multi-tiered interactive activation in Los Angeles International Airport’s (LAX) Tom Bradley International Terminal (TBIT).

Located inside the high-trafficked entrance to DFS Group’s store and running through 30 April, the three-part retail unit begins with a window display and is supported by two high-profile promotions (HPPs) showcasing La Prairie’s White Caviar Collection.

“From the moment travelers enter the store they begin interacting with the La Prairie brand and continue to do so at different touchpoints throughout the store, furthering their engagement,” commented Robert Ayona, Partner at Bloommiami.

“The activation’s location is key as it captures the most visibility for La Prairie and reaches its target audience.”

To read the full story, visit TR Business.

Midtown 8 Residential Development in Midtown Miami Tops Off

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Architecture and design firm Stantec, Kast Construction and developer Wood Partners celebrated the topping off of the 28-story Midtown 8 residential development located on a two-acre site at 2901 and 2951 NE 1st Avenue in Midtown Miami. The mixed-use development includes 387 residences, retail space and parking.

When completed in May 2019, Midtown 8 will feature 30,000 sq. ft. of commercial space, an amenity deck above an attached 519-car garage, 27 Citi Bike spots, a clubhouse, a landscaped linear outdoor space with dog walk area and a colorful mural art wall expressive of the neighborhood. The residential units range from studios, one-bedrooms, two-bedrooms, and three-bedroom penthouses with elevated ceilings.

Other residential amenities include a co-working space in the lobby, spacious hammock garden, a rocking chair lounge area, yoga studio, demonstration kitchen and juice bar. The outdoor amenity spaces will have lush greenery and green walls creating an inviting and relaxing oasis for residents.

Bloommiami Brings First Johnnie Walker store to the U.S.

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Bloommiami is taking the airport shopping experience to the next level for all Miami International Airport travelers. The retail-focused design agency served as design consultants, fabricators and project managers of the first full Johnnie Walker Scotch whisky store in the United States for Diageo Global Travel, the leader in beverage alcohol in Travel Retail. Bloommiami incorporated stretch fabric ceiling canopies, edge lighted shelves and backlighted product glorification pads to create a museum-like environment. The permanent store is located at Miami International Airport.

The airport experience has evolved over the years in an attempt to ease the tribulations associated with air travel. Airports are no longer defined by fast-food restaurants and duty-free shops; they have become something more akin to shopping malls, with luxury retail stores and expensive, sit-down restaurants.

Exhibit A: The first Johnnie Walker store in the U.S. recently opened in Miami International Airport’s North Terminal. In addition to purchasing Johnnie Walker products, the 1,145-sf store creates a museum-like experience for customers to learn more about the brand.

“The design immerses customers in the history, provenance, and pioneering spirit of the Johnnie Walker brand,” says Darin Held, Partner at Bloommiami, the firm that served as design consultants, fabricators and project managers for the store.

At the tasting bar, guests can sample various whiskeys and use iPads that provide additional information about Johnnie Walker products. Also working to create a museum-like ambiance was the lighting, which includes stretch fabric ceiling canopies, edge lighted shelves and backlighted product glorification pads.

Other design features include a Johnnie Walker Striding Man Statue, large wall-to-wall light box with images inspired by Miami, museum-style images depicting the history of Johnnie Walker, an engraving station where customers can personalize bottles, intricate floor work that took 56 hours to install, and a single malts library display wall designed to mimic a mixer’s lab.

To see photos, visit Building Design + Construction.

OBR’s Newest Client, FRONTIER Building

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Oberhausen Marketing & Public Relations (OBR) is proud to announce the addition of FRONTIER Building to its premier client list. FRONTIER Building is a national general contractor, construction management and design-build services firm that specializes in providing turn-key construction projects for its clients.

Helping their clients transform imagination into reality, FRONTIER Building focuses on the unique needs of each of its clients in each particular market. Their well seasoned and carefully trained project managers, estimators and superintendents have market-specific expertise, which translates into seamless and successful construction projects for their clients.

The OBR team has been working to rebrand FRONTIER Building and deliver new marketing tools. Although FRONTIER Building has thrived over the years by consistently delivering for its clients and fostering valuable relationships, in today’s world, businesses need to leverage different tools to manage relationships, stay ahead of the competition and accelerate growth. To optimize effectiveness, we’ve created an improved modern, relevant image for the FRONTIER Building brand that stands unique in the national, commercial construction market, while also appealing to the high-end interiors clientele. In the coming weeks, OBR will be delivering new corporate websites and materials and launching a national public relations campaign. Stay tuned!

MCAD Hosts First Annual Urban Warrior Awards

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The Miami Center for Architecture & Design promotes awareness and appreciation of the ways in which architecture and urban design influence and enhance the quality of life in our community.

On Thursday, April 19, MCAD will host the first annual Urban Warrior Awards. MCAD promotes awareness and appreciation of the ways in which architecture and urban design influence and enhance the quality of life in our community. The new signature event recognizes individuals who have accomplished much to better our urban landscape.

This year’s honorees include:

  • Lifetime Achievement Award: Miami architect and visionary, Ken Treister, FAIA, whose projects include the Holocaust Memorial in Miami Beach, Mayfair Shops in the Grove and Mayfair House Hotel
  • Visionary Award: Founder and President of The Underline, Meg Daly
  • Visionary Award: Owner of Books & Books, Mitch Kaplan

Enjoy cocktails, light bites, live music and more as they celebrate their honorees.

Urban Warrior Awards will take place on Thursday, April 19, 2018 from 6-9 p.m. at the mindwarehouse 111 NE 1st St., 7th Floor Downtown Miami.

Click here to register.

Schüco Partners with Al-Farooq to Enter South Florida Market

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Schüco USA has partnered with Al-Farooq Corporation to enter the South Florida market with the release of several products in 2018. Al-Farooq was contracted by the global building envelope specialist to test and approve the products to assure they meet South Florida’s high standards and regulations. The first product launched this month, an outward opening terrace door, is the first of its kind for the region. Al-Farooq Corporation is currently testing several other products for Schüco that should be released in South Florida later this year – just in time for hurricane season.

Al-Farooq Corporation, a Miami-based engineering consulting firm, is helping Schüco USA enter the South Florida market with the release of an outward opening terrace door, the Schüco AWS 75.SI+.

The global building envelope specialist has contracted the South Florida engineering firm to launch the product. Al-Farooq Corporation has tested and approved the product to assure it meets the rigorous standards and regulations for the hurricane market.

Ideal for South Florida’s rainy and windy seasonal climate, the terrace doors were designed for high-level water tightness.

The design consists of easy-access threshold options, which meets ADA half-inch threshold height limitations while also maintaining 15 PSF of water resistance test performance, far exceeding minimum requirements.

“It has been great to work with Schüco,” says Senior Engineer, Jalal Farooq. “Their team is knowledgeable, responsive, and their products are recognized around the world. We are pleased that they have chosen Al-Farooq Corporation to guide them to success in this hurricane market.”

To read the full story, visit Glass on Web.

Stantec Designing Amenity-Driven Residential Buildings to Attract Millennials

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South Florida developers and architects are challenged to attract millennials by meeting both the price points and features that millennials are seeking. Multifamily residential developers must even re-think pricing, technological amenities, transportation and parking elements if they want to attract young buyers and renters. Architecture and design firm Stantec in Miami is implementing co-working spaces, communal kitchens and billiard lounges in their designs to appeal to this growing population. Their projects offer residents all the modern amenities to be expected of an upscale apartment community in an urban setting. According to Jon Cardello, Vice President of Stantec’s Miami office, “communal kitchens, like the ones at Vu New River in Fort Lauderdale, are a popular amenity for millennials. They are more likely to eat out or order takeout than cook at home, so they can have smaller kitchens in their apartments. The communal kitchens, with several ovens and a host of cooking appliances, allow them to throw parties and host family gatherings.”

Developers in South Florida are changing how they plan and design homes to attract the fast-growing millennial population, a group that faces unique challenges in the residential market.

Their construction initiatives are critical to preserving the building industry’s future bottom line. But businesses and cities have a stake, too. With more than 75 million people nationwide, the millennial generation will soon make up the heart of the workforce, and companies will decide to locate and grow in communities that can attract them.

“We are competing more with other cities in other states for housing options for them,’’ said Art Falcone, managing principal of Boca Raton-based Encore Capital Management.

For local developers, millennials present a huge opportunity – and a big challenge. The tri-county region ranks near the bottom among major metropolitan areas for millennials as a share of the total population, and leads the nation for the highest percentage of young people living with their parents.

High housing prices, below-average wages, and a strained transportation network present major obstacles to homeownership for millennials here. Deep college debt also means many recent graduates are on a tight budget, so they must be prudent with housing costs.

But developers are adapting, offering price points and features that differ from South Florida’s traditional garden apartments and country club communities to appeal to millennials.

To read the full story, visit South Florida Business Journal.

Bloommiami’s Airport Pop-Ups Promote Luxury Brands Worldwide

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Bloommiami is making it possible for luxury brands to engage target audiences worldwide by activating design-forward pop-ups that are strategically positioned to disrupt traffic in airports. As a retail-focused design and production agency, Bloommiami uses luxury-driven materials to produce and engineer these activations. Consumers can now indulge in luxury products at airports across the globe.

Walk through Terminal 4 at New York JFK International Airport in the coming days and it will be hard to miss the giant Tiffany & Co. box strategically designed to disrupt your walk from check-in to gate.

The signature blue box, a prominent symbol in luxury retail, directs travelers´ – specifically men’s – attention to Tiffany & Co.’s new luxury fragrance TIFFANY Eau de Parfum in the weeks leading up to Valentine´s Day.

The installation, executed by design and brand consultancy Bloommiami, is just one of dozens of pop-up projects luxury retailers are launching at international airports to capitalize on the flow of travelers.

“The activations we design are strategically positioned to disrupt traffic flow within the airport concourse. Passengers literally need to walk around them to get to their gates. This is very attractive to our clients,” explains Darin Held, co-founder of Bloommiami.

Bloommiami develops airport pop-ups for luxury retailers. It has worked with brands such as Carrera, LÓréal, Glenmorangie Whiskey, and Shiseido to design, build and execute pop-ups at international airports in Miami, New York, Los Angeles and Honolulu.

To read the full story, visit Skift.

AIA Miami presents FitCity Miami 5 Conference

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AIA Miami has partnered with AARP, the Department of Health, and the Miami Center for Architecture & Design to host its fifth annual FitCity Miami 5 Conference on Thursday, February 22.

The annual conference delves into the intersection between health and the built environment and explores how the design of our cities – buildings, streets, public spaces and healthy food access – directly influence our community’s health and well-being. FitCity Miami presents the latest health findings for Americans focusing on the chronic diseases most affecting us today, such as obesity and diabetes.

This year’s conference will focus on Age-Friendly Active Design with a stress on public spaces and Senior Living communities. FitCity Miami encourages participants to expand their understanding of how the development of Age-Friendly communities in Miami-Dade has an important, measurable and long-term impact on public health.

Architects, planners, designers, public health professionals, academics, city managers, elected officials, community leaders and residents are invited to this open discourse on how policies, including design standards, infrastructure and building codes can be beneficial to community health and overall quality-of-life.

FitCity Miami 5 will feature keynote speaker Dr. Rodney Harrell, Director of Livability Thought Leadership at AARP; as well as Joanna Lombard, AIA, UM School of Architecture; Gensler’s Karla Valdivia, AIA; Christopher Adams, AIA; Shannon O’Kelley Berler, R.I.D., LEED AP, NEWH; with Adam Steinhoff, CEO of Dedicated IT; Maria Nardi, MDC Parks; Scott Brown, University of Miami Public Health.

FitCity Miami 5 will take place on Thursday, February 22 from 8 a.m. to 2 p.m. at the Coral Gables Museum 235 Aragon Avenue, Coral Gables, Florida 33134.

Click here to register.

McKENZIE Renovates Historical Overtown Building into New Co-working Space

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McKENZIE has completed the renovation of the historical New Providence Lodge building in Overtown into Tribe Urban Innovation Lab and Cowork, a multi-use, co-working space that will focus on serving local, African American youth and the South Florida entrepreneur community.

McKENZIE’s design creates a flexible workspace that contains design elements that are in tune with the evolving workplace and the needs of today’s entrepreneurial workforce.

Owned by Felecia Hatcher and Derick Pearson, both successful entrepreneurs working to provide opportunities for African Americans to thrive in the tech industry, Tribe will house Code Fever and BlackTech Week, two nonprofits founded by Hatcher and Pearson that help build and diversify startup ecosystems and support African American entrepreneurs, as well as several black-owned businesses.

McKenzie, a boutique design, build, and custom fabrication firm recently completed the renovation of the two-story, 3,700-sf New Providence Lodge building in the Overtown neighborhood of Miami.

The building, which once housed a Freemason chapter during the Jim Crow era, is now the Tribe Urban Innovation Lab and Cowork, a multi-use, co-working space with a maker lab, classrooms, and collaborative event and hangout spaces. The idea is for the new space to primarily serve local, African-American youth.

Many of the building’s original features were preserved, such as the original wood ceiling and steel beams. These restored historical elements add a visual contrast to the collaborative workspace’s clean and modern finishes.

To read the full story, visit Building Design + Construction.