Constructing a Boutique Construction Company

Amicon Construction is a boutique Miami construction firm led by a young, ambitious and innovative team. Amicon differentiated itself from the competition by turning the model for general contracting on its head and placing emphasis on client relationships and providing a higher level of service.

Amicon’s business was growing and included a significant number of prestigious global clients, but their leadership felt they needed a stronger marketplace identity and presence. Specifically, they were looking for digital marketing and PR services to reach a broader audience and better communicate their business philosophy and portfolio of work.

OBR was brought in to help Amicon more clearly define its identity, relaunch its website to better tell its story and showcase its portfolio, and increase its media coverage to raise its visibility. Through an extensive audit of Amicon’s brand assets and past media coverage, OBR recognized that Amicon’s identity and differentiation was not coming through, and that their best asset, their people, was being underleveraged.

Accordingly, OBR developed an updated brand positioning for Amicon that amplified their service approach to doing business, relaunched their website to better present their story with a visually compelling overview of their project portfolio, developed digital brochures and an eMarketing platform, and launched an aggressive campaign to garner broader media coverage, with an emphasis on their principals and their approach to doing business.

Through these efforts, Amicon was able to accelerate its growth trajectory and better connect with its target audiences and gain visibility.


  • Identity
  • Storytelling
  • Visibility


  • Brand Audit & Positioning
  • Corporate Communications
  • Public Relations
  • Online Marketing
  • Website Design & Development