Saladino Design Studios

Brothers Sean and Mike Saladino are the co-founders of Saladino Design Studios (SDS) in Miami.  They have become the go-to team for hospitality design work throughout South Florida producing more than 100 notable projects in the market including Los Altos, SuViche, Novecento, Beaker & Gray and Bird & Bone.  Their upcoming projects include the re-design of Balans Brickell, celebrity chef Marcus Samuelsson’s Red Rooster restaurant in Overtown, Perricone’s new outpost, Botanika at the Tower Hotel in Little Havana, and La Chinita at the new Moxy Hotel.

SDS’s business and team was growing but they were seen as the go-to behind-the- scenes hospitality design firm. They needed to flip that script and receive more visibility and credit for the work they were producing. By doing so, they would be able to get short listed for key local projects and be able to maximize revenue on each project.

OBR was brought in to help SDS more clearly define its value proposition and positioning in the market while generating more visibility for the firm and its work.  OBR rolled out a media game plan generating press coverage, validating the great work, while also submitting for industry awards and speaking opportunities.

FOCUS

  • Storytelling
  • Visibility

SCOPE OF WORK

  • Brand Audit & Positioning
  • Public Relations
  • Media Management