Chariff Realty Group is a boutique real estate brokerage firm with full-service capabilities. Chariff has become a leader in the Greater Miami commercial real estate marketplace by emphasizing personalized service and custom solutions over transactional volume and scale. Through the vision of founder Lyle Chariff and partner Mauricio Zapata, Chariff is at the forefront of the revitalization of Miami’s emerging neighborhoods, including the Biscayne Corridor, Miami Design District, Midtown, MiMo and Wynwood.
Chariff needed a way to tell its story to prospective clients that explained their unique approach while highlighting its experience and expertise in these neighborhoods, so the team brought in OBR to help.
OBR created an intake and distillation process to help refine Chariff’s positioning and develop key messages to better differentiate them from the competition.