Al-Farooq Corporation is a global engineering consulting firm with more than 30 years of experience specializing in quality civil-structural engineering solutions for glazing related projects and products. They produce more than 50% of all Miami-Dade County NOA’s and are unique because they offer clients a well-rounded scope of services unmatched by any other engineering firm in the State of Florida. However, Al-Farooq Corporation’s leadership team determined that they needed to better communicate their full scope of service and expertise to clients, partners and prospects in a more modern and appropriate format.
OBR was brought in to help Al-Farooq Corporation more clearly define its identity, relaunch its website to better tell its story and showcase its portfolio,
and increase its media coverage to raise its visibility through public relations strategies and social media management. Through an extensive audit of the company’s brand assets, OBR recognized that Al-Farooq Corporation’s identity and differentiation wasn’t obvious, and its quality of work was underrepresented.
Subsequently, OBR developed and updated its brand positioning and voice, relaunched their website with a more compelling user-friendly design, launched an organic social media campaign and e-marketing platform to increase digital brand awareness, activated a search engine marketing campaign to reach prospective customers online, and activated the media to share its results and expertise with the market.
SCOPE OF WORK
- Website Design & Development
- Communications Audit
- Public Relations
- Online Marketing
- Social Media Management