A Tale of Two Cities for Architecture + Design Firm ADD Inc
ADD Inc, a leading architecture and design firm with headquarters in Boston, had opened an office in Miami and was seeking a higher media profile in each city to generate greater awareness and stand out from the competition.
OBR was brought in to help ADD Inc raise its overall visibility, showcase their award-winning project work, and help them tell their broader story to gain notoriety for their dynamic leadership and unique culture.
In Boston, city of academia, OBR focused on generating media coverage in influential trade publications, national media channels and presenting ADD Inc as a thoughtful and intellectually-driven firm doing innovative and purposeful work.
In Miami, city of glamor, OBR focused on generating media coverage in lifestyle publications, national media channels and garnering attention for ADD Inc’s young and entrepreneurial leadership and presenting ADD Inc as leading edge arbiters of luxury.
Results included extensive media coverage in both markets (including placements in The Wall Street Journal, The Miami Herald, and Architectural Record) that contributed to a surge of new business, exploding growth and, ultimately, a profitable merger with a larger national firm, Stantec.
SCOPE OF WORK
- Communications Audit
- Public Relations
- Media Management