Bumping Bookings at the Gansevoort Miami Beach
OBR was retained by Coral Hospitality to help assess the current situation at the Gansevoort Miami Beach and improve its overall marketing performance.
We rolled up our sleeves and dug into all available consumer data, interviewed guests, developed a target guest profile, gained visibility into all booking channels and uncovered opportunities to enhance the guest experience.
We recommended a significant shift in marketing spend to target consumers directly and drive them into their most profitable booking channel, their website. As the hotel was coming into season, we needed to reach the largest amount of consumers most effectively.
We were awarded the controls of all marketing channels and we launched an aggressive online and interactive marketing campaign that utilized the most advanced targeting and tracking capabilities in the industry.
Our efforts helped the hotel exceed forecast and produce the most revenue since its opening. Our search engine marketing and online advertising strategies greatly outperformed their previous efforts and resulted in the highest bookings ever experienced by the property.
FOCUS
- Storytelling
- Visibility
SCOPE OF WORK
- Marketing Strategy & Implementation
- Identity Design & Development
- Online Advertising
- Search Engine Marketing
- Reporting & Analytics
- Website Management
- Public Relations
