Berenblum Busch Architects
Berenblum Busch Architects is a Miami-based global architecture, planning and interior design firm improving the quality of spaces through human-centric design. The firm has designed projects in different industries including education, residential, hospitality, and cultural, but is best known around the world for its maritime architecture for major cruise lines such as Carnival Corporations, MSC, and Norwegian Cruise Line.
OBR was brought in to help BBA increase its media coverage and raise its visibility through strategic public relations strategies and social media management. Through an extensive audit of the company’s brand assets, OBR recognized that BBA’s identity and differentiation in the market wasn’t obvious, and its quality of work was underrepresented.
Subsequently, OBR put in motion a public relations plan that told BBA’s story – their design, their inspiration, and the value the firm adds to each project. Additionally, OBR took over BBA’s Facebook, Instagram, LinkedIn, and e-marketing platform and launched organic campaign to increase digital brand awareness.
FOCUS
- Storytelling
- Visibility
SCOPE OF WORK
- Brand Audit & Positioning
- Public Relations
- Social Media Management
- eMarketing
