During the week of Art Basel Miami, Steinway & Sons presented Pop Up Piano Miami 2012. Eight pianos were painted by eight artists and a fundraising concert featuring acclaimed singer Yuna and famed rock jazz pianist Elew was held at the Perry South Beach to benefit Friends of the New World Symphony and the Kimbanquist Symphony Orchestra, Central Africa’s only symphony.
The Congress South Beach kicked-off Art Basel Miami Beach Week with a soiree atop of the hotel’s oceanfront rooftop pool and bar. The hotel unveiled a new mural by renowned local artist, Daniel Fila, better known as “Krave” and showcased the bright, colorful floating canvasses of famed photographer Tomas Loewy in the hotel’s pool. Inspired by the hotel’s Art Deco décor, Daniel Fila created “Sunbather II”, a mural inspired by his signature pin-up style. The mural will stay up provisionally and will be visible by passersby on Ocean Drive. Loewy’s floating canvasses were influenced by the Burning Man Festival which he has documented through photographs and film since 2004. Guests enjoyed the 360-degree ocean and skyline views from the hotel’s rooftop and sipped complimentary cocktails by Deep Eddy Vodka. Photo Credit: Janine Cruz Morales
The Wolfsonian Visionaries hosted their 3rd annual fundraising event, The Art of Illumination, to benefit TheWolfsonian–Florida International University. LED light installations from local artists and designers were featured throughout the historic Moore Building in Miami’s Design District and auctioned off at the event. Guests enjoy tastings from Bianca at the Delano, Meat Market, Petit Pois, Pepe Nero, Sweet & Tipsy Cupcakes and Milani Gelateria; dance performance by Dance NOW!; and pop up museum shop designed by Bloom Interior Architecture. To view photos of the event click here http://worldredeye.com/2012/11/the-art-of-illumination/
OMPR organized a Summer Chill Event with Johnny Todd, Yelp’s Miami Community Manager, at STK at the Perry South Beach hotel. Yelp Miami Elite members kicked off the summer with Flipflop rum and flutes of champagne; delicious appetizers from STK Miami; fashion show by Big Drop; and tunes by DJ Aulden Brown and DJ Obscene. To read more on this fabulous event, click on the links below:
http://communityblog.yelp.com/2012/06/yelp-miami-kicks-off-summer.html
http://www.yelp.com/biz/yelps-summer-chill-elite-event-at-the-perry-south-beach-miami-beach
Architect Jonathan Cardello and his team at ADD Inc Miami are featured in Architectural Record for their multi-million dollar renovation and design of the historic Shelborne South Beach hotel. To learn more and to view images about ADD Inc Miami’s take on the iconic 1940s hotel, click below. http://archrecord.construction.com/projects/building_types_study/hotels/2012/Shelborne-South-beach.asp?bts=HH
The Greater Miami and The Beaches Hotel Association (GMBHA), a membership organization comprised of hoteliers and allied members in Miami-Dade County, has selected Oberhausen Marketing & Public Relations as its agency of record. The Miami Beach-based agency will provide the GMBHA with public relations and marketing counsel to help raise awareness of its education programs, advocacy initiatives and networking events within Miami’s hospitality and associated industries.
“The GMBHA chose Oberhausen Marketing & Public Relations for their strong media relationships and strategic thinking. We look to them as trusted advisors as we continue to grow the GMBHA’s membership and advocacy efforts on local, state and national issues,” said Wendy Kallergis, GMBHA’s President and CEO.
The GMBHA’s members consist of more than 160 hotels and 300 allied businesses located across Miami-Dade County. The GMBHA’s calendar of events includes monthly hotelier’s breakfast series, networkers and luncheons featuring the top leaders and educators in the hospitality industry.
For the past 17 years, the GMBHA has recognized exceptional hotel employees and hotel members during its annual Inn Key Awards Luncheon, which is taking place on April 19th of this year. In 2011, the GMBHA began the annual Hospitality Leadership Awards, which honors employees in hotel managerial positions.
“What better way to expand our hospitality practice than by working with Wendy Kallergis and the GMBHA team, leaders in Miami’s hotel and tourism industry,” said Josh Oberhausen, owner and founder, Oberhausen Marketing & Public Relations.
About Oberhausen Marketing & Public Relations:
Oberhausen Marketing & Public Relations is a full-service marketing and public relations firm based in Miami Beach. The firm’s team of seasoned, progressive professionals has well-developed expertise in the hospitality, architecture, real estate, healthcare, entertainment and design industries. Oberhausen Marketing & Public Relations provides personalized service and solutions and has substantial media and lifestyle relationships that they leverage for clients. Some of the agency’s services include brand development, media relations, online marketing, social media campaigns and website design. For more information, visit www.obrmarketing.com.
About the GMBHA:
The Greater Miami and The Beaches Hotel Association is a membership organization comprised of hoteliers and allied members across Miami Dade County. The association’s goal is to promote the interest of its members through advocacy, education and partnerships and advance Miami as the visitor’s destination of choice. For more information, visit gmbha.com.
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Josh and Aimet Oberhausen of Oberhausen Marketing & PR recently moderated the GMBHA’s Couples in Hospitality Panel Discussion at the Shelborne South Beach. The couples included Jared and Stacey Galbut of Menin Hotels; Jeff Lehman, General Manager of The Betsy Hotel, and his partner Pedro Cruz, owner of Roots & Roots; and Annie Borges, HR Director of the Essex House and Clevelander Hotel, and husband Pred Vaskrsich, Director of Engineering of the Shore Club. The couples gathered in a “talk show” setting and discussed the pros and cons of working together in the demanding hospitality industry. Cindy Krischer Goodman, The Miami Herald’s Work/Life Balancing Act editor, attended the panel and featured it in her column.
Josh Oberhausen, Owner and Founder of Miami-based Oberhausen Marketing & Public Relations (OMPR), was a guest speaker at FIU’s School of Hospitality & Tourism Management as part of the school’s Industry Round Table Series. Josh gathered with a group of students for a Q&A discussion on hotel marketing and trends. He shared details on new technology and best practices for hotel channel management as well as his hospitality marketing experience which includes, to name a few, The Perry South Beach Hotel, Couples Resorts in Jamaica, South Beach Hotel Group and the Greater Miami & the Beaches Hotel Association.
World-renowned modernist Igor Polevitzky designed it in 1940. Morris Lapidus, the architect of Miami Modern (MiMo) hotels added an extension to it in the 1950s. Now, architect and designer Jonathan Cardello of ADD Inc Miami revamps the Shelborne South Beach hotel setting a new standard for Miami Modern and Art Deco.
Owned by hotelier Keith Menin of Menin Hotels, the newly designed Shelborne South Beach takes the vice and virtues of the 40s and 50s and translates them into a modern interpretation. ADD Inc Miami implemented a “naughty and nice” design theme to the hotel’s lobby, guestrooms, ballroom and pool bringing decadence to this historic property.
“The Shelborne’s new design showcases everything that South Beach stands for – excitement, invincibility, fashion and glamour; with legendary and top-notch services. With its grandiose entrance and reception area and excellent restaurants and facilities, this famous Art Deco landmark is now one of the hottest addresses on Miami Beach,“ Cardello says of the multi-million dollar project.
The Shelborne’s New Sleek Lobby:
Upon arrival at the Shelborne, guests are greeted with an interpretation of an original Morris Lapidus designed floating porte cochere and curved glass entry with a panoramic view of the lobby.
ADD Inc Miami’s lobby design focuses on tuxedo tones featuring prominent white walls while preserving the elegant effect with black accent pieces. Redefining luxury, the design incorporates a showpiece lobby featuring Maria Theresa crystal chandeliers glowing in soft amber while walls dressed with flowing drapery compliment white terrazzo floors. Framed with stark white lacquered material, the reception desk (also referred to as the “bubble desk”) contains rows of sparkling acrylic orbs illuminated from behind and a concierge desk wrapped in black stingray skin. Two dominant black Marquina Negro marble columns with channels of white veining counteract the starkness of the reception desk.
Past the reception desk is the Shelborne’s lobby lounge with black terrazzo, elegant black tufted lounges, pool table and photo wall bringing a modern feeling to the place. To play with the black and white, naughty and nice theme of the hotel, the lounge walls are finished with black mirrors illuminated by glass sconces. Also part of the lobby scene, is the GuyandGirl Boutique and the nouveau Bar Tanaka, by Chef Hiroyuki “Zama” Tanaka, one of Philadelphia’s most acclaimed sushi chefs.
In addition to Bar Tanaka, Vesper American Brasserie, which got its name from a James Bond movie, and the poolside taco stand Lucy’s Cantina Royale, are now part of Shelborne’s dinning experience. Crème Design created the interiors for the three restaurants.
Elegant Guest Rooms with Contemporary Style and Timeless Design:
The new hotel rooms mix the past with the present featuring a bold blend of black and whites, rich black and gray wall-to-wall contemporary carpet, modern furniture and Art Deco-styled accents. A timeless classic striped backdrop of gray and white frame the beds with tufted white headboards and bright decorative pillows. A screen wall with triangular motifs was created to resemble the pattern in the hotel’s original porte cochere structure. The bathrooms feature custom wood and marble vanities and polished white marble flooring.
New Vined Loggia and Infinity Pool with Sexy Catwalk:
A walkway with white exterior walls and ceilings covered in live lush vines, banquettes with colorful pillows and glass guardrails lead guests to the new infinity pool. A sun deck with an arc of shower water connected by a catwalk bridge for dramatic entrances and MiMo style staircase with glass bubble roof is ideal for exclusive VIP lounging. Poolside cabanas with private showers and a beach garden surround the pool area.
Sophisticated Ballroom with Patterns Evoking the Shelborne’s Original MiMo Style:
For celebration and events, the new ballroom features a custom designed gray diamond carpet with floral motifs capturing the hotel’s original MiMo diamond façade. Carrera marble walls and bars, white sheer drapery and linear crystal chandeliers add decadence to the space.
The Shelborne South Beach is located on 1801 Collins Avenue just blocks from Lincoln Road Mall, the Frank Gehry-designed New World Symphony, Ocean Drive, Bass Museum of Art, popular nightclubs and restaurants. For more information, visit www.shelborne.com.
About ADD Inc Miami:
ADD Inc Miami provides a full scope of architecture, interior design, urban planning, branding and green design services. Since 2002, the firm’s accomplished design team has been delivering notable results in the hospitality, retail, entertainment, mixed use, workplace and residential industries. Noteworthy ADD Inc Miami architectural projects in South Florida include the Shelborne South Beach; Miami’s first high intelligence robotic parking garage at 1826 Collins Avenue; The Fillmore Miami Beach at the Jackie Gleason Theater; Bayfront Amphitheater; the offices of BGT Partners; and Midtown 24 and the Village of Marbella mixed use projects. Founded in 1971, ADD Inc’s headquarters are located in Boston, Massachusetts. For more information on ADD Inc Miami, please call (305) 482-8700 or visit www.addinc.com.
