Bloommiami is making it possible for luxury brands to engage target audiences worldwide by activating design-forward pop-ups that are strategically positioned to disrupt traffic in airports. As a retail-focused design and production agency, Bloommiami uses luxury-driven materials to produce and engineer these activations. Consumers can now indulge in luxury products at airports across the globe.
Walk through Terminal 4 at New York JFK International Airport in the coming days and it will be hard to miss the giant Tiffany & Co. box strategically designed to disrupt your walk from check-in to gate.
The signature blue box, a prominent symbol in luxury retail, directs travelers´ – specifically men’s – attention to Tiffany & Co.’s new luxury fragrance TIFFANY Eau de Parfum in the weeks leading up to Valentine´s Day.
The installation, executed by design and brand consultancy Bloommiami, is just one of dozens of pop-up projects luxury retailers are launching at international airports to capitalize on the flow of travelers.
“The activations we design are strategically positioned to disrupt traffic flow within the airport concourse. Passengers literally need to walk around them to get to their gates. This is very attractive to our clients,” explains Darin Held, co-founder of Bloommiami.
Bloommiami develops airport pop-ups for luxury retailers. It has worked with brands such as Carrera, LÓréal, Glenmorangie Whiskey, and Shiseido to design, build and execute pop-ups at international airports in Miami, New York, Los Angeles and Honolulu.
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