Posts

Bloommiami Develops Givenchy Beauty’s First Make-Up Pop-Up at LAX

/in /by

9-10-18-1-copy

Bloommiami partnered with Givenchy Beauty to develop the brand’s first make-up pop-up in travel retail last month. The retail-focused design agency produced, implemented and managed the activation located inside the DFS store at the Tom Bradley International Terminal in Los Angeles International Airport. Bloommiami incorporated mirrored and reflective black surfaces into the design to enlarge the space and elevate the appearance of the activation’s structural elements. This is the first collaboration between Bloommiami and the Parisian beauty house.

The 70 square foot pop-up activation greeted travelers at LAX during the month of August.

The pop-up highlighted the launch of Givenchy’s latest lipstick, Le Rouge Liquide. Instead of the traditional stick, the lipstick features a foam applicator, a different formula, and a pen-style mechanism in the signature Givenchy case.

More than 30 shades from many of Givenchy’s lipstick lines were featured in the activation.

“Givenchy Beauty is not currently present in Los Angeles International Airport so this one-month pop-up activation was the perfect opportunity to celebrate our brand’s unique and innovative products,” said Givenchy Senior Marketing Manager, Travel Retail Americas Daniella Caballero.

To read more, visit The Moodie Davitt Report.

Bloommiami Develops Multi-Tier Activation for La Prairie at LAX

/in /by

la_prairie_lax-9_edit_preview

Bloommiami developed a multi-layered, interactive activation for the leader in luxury skincare, La Prairie. The retail-focused design agency produced, implemented and managed the activation located inside DFS, Los Angeles International Airport in the Tom Bradley International Terminal. Bloommiami incorporated luxury materials including marble-like, black and chrome finishes into the design to create a high-end, exclusive environment that is in line with the La Prairie look and feel and appeals to luxury travelers. This is the first collaboration between Bloommiami and the Swiss skincare brand.

Miami-based creative agency Bloommiami has teamed up with La Prairie to launch a multi-tiered interactive activation in Los Angeles International Airport’s (LAX) Tom Bradley International Terminal (TBIT).

Located inside the high-trafficked entrance to DFS Group’s store and running through 30 April, the three-part retail unit begins with a window display and is supported by two high-profile promotions (HPPs) showcasing La Prairie’s White Caviar Collection.

“From the moment travelers enter the store they begin interacting with the La Prairie brand and continue to do so at different touchpoints throughout the store, furthering their engagement,” commented Robert Ayona, Partner at Bloommiami.

“The activation’s location is key as it captures the most visibility for La Prairie and reaches its target audience.”

To read the full story, visit TR Business.

Bloommiami Brings First Johnnie Walker store to the U.S.

/in /by

5-8-18

Bloommiami is taking the airport shopping experience to the next level for all Miami International Airport travelers. The retail-focused design agency served as design consultants, fabricators and project managers of the first full Johnnie Walker Scotch whisky store in the United States for Diageo Global Travel, the leader in beverage alcohol in Travel Retail. Bloommiami incorporated stretch fabric ceiling canopies, edge lighted shelves and backlighted product glorification pads to create a museum-like environment. The permanent store is located at Miami International Airport.

The airport experience has evolved over the years in an attempt to ease the tribulations associated with air travel. Airports are no longer defined by fast-food restaurants and duty-free shops; they have become something more akin to shopping malls, with luxury retail stores and expensive, sit-down restaurants.

Exhibit A: The first Johnnie Walker store in the U.S. recently opened in Miami International Airport’s North Terminal. In addition to purchasing Johnnie Walker products, the 1,145-sf store creates a museum-like experience for customers to learn more about the brand.

“The design immerses customers in the history, provenance, and pioneering spirit of the Johnnie Walker brand,” says Darin Held, Partner at Bloommiami, the firm that served as design consultants, fabricators and project managers for the store.

At the tasting bar, guests can sample various whiskeys and use iPads that provide additional information about Johnnie Walker products. Also working to create a museum-like ambiance was the lighting, which includes stretch fabric ceiling canopies, edge lighted shelves and backlighted product glorification pads.

Other design features include a Johnnie Walker Striding Man Statue, large wall-to-wall light box with images inspired by Miami, museum-style images depicting the history of Johnnie Walker, an engraving station where customers can personalize bottles, intricate floor work that took 56 hours to install, and a single malts library display wall designed to mimic a mixer’s lab.

To see photos, visit Building Design + Construction.

Bloommiami’s Airport Pop-Ups Promote Luxury Brands Worldwide

/in /by

bloommiami-tiffany-1-e1517840036734

Bloommiami is making it possible for luxury brands to engage target audiences worldwide by activating design-forward pop-ups that are strategically positioned to disrupt traffic in airports. As a retail-focused design and production agency, Bloommiami uses luxury-driven materials to produce and engineer these activations. Consumers can now indulge in luxury products at airports across the globe.

Walk through Terminal 4 at New York JFK International Airport in the coming days and it will be hard to miss the giant Tiffany & Co. box strategically designed to disrupt your walk from check-in to gate.

The signature blue box, a prominent symbol in luxury retail, directs travelers´ – specifically men’s – attention to Tiffany & Co.’s new luxury fragrance TIFFANY Eau de Parfum in the weeks leading up to Valentine´s Day.

The installation, executed by design and brand consultancy Bloommiami, is just one of dozens of pop-up projects luxury retailers are launching at international airports to capitalize on the flow of travelers.

“The activations we design are strategically positioned to disrupt traffic flow within the airport concourse. Passengers literally need to walk around them to get to their gates. This is very attractive to our clients,” explains Darin Held, co-founder of Bloommiami.

Bloommiami develops airport pop-ups for luxury retailers. It has worked with brands such as Carrera, LÓréal, Glenmorangie Whiskey, and Shiseido to design, build and execute pop-ups at international airports in Miami, New York, Los Angeles and Honolulu.

To read the full story, visit Skift.