OBR was brought in to help them achieve these goals utilizing a broad range of marketing and public relations capabilities. Our approach was to focus on trending pediatric topics as a means to reach the media and present PCCSF as experts. We also developed patient success stories, profile stories of the PCCSF’s team and generated news around a number of awards and forms of public recognition that PCCSF received.
In addition, OBR updated the PCCSF website, presentation and print materials to better reach parents and communicate its services and points of distinction.
Our partnership with PCCSF has helped them garner significant TV and print media coverage, a more consumer-friendly voice and online presence, and new ways to reach the parental community of South Florida.