Bloommiami Activates
Bloommiami is a commercial design and brand consulting agency specializing in creating harmonious, intelligently designed and emotionally stimulating installations within airports and cruises. Their undoubted expertise impacts the lives of consumers by creating more meaningful experiences with brands they interact with.
Their list of clients includes Zacapa Rum, Haig Club, L’Oreal Paris, Carrera Eyewear, Don Julio, and many more. Notable achievements include designing the first-ever activation at Miami International Airport and creating and installing cosmetics giant Shiseido’s first U.S. activation at Los Angeles International Airport.
After being hired to create and install Shiseido’s inaugural American activation, OBR was brought in to better connect Bloommiami with the luxury travel retail industry and establish the firm as a major player in this space. OBR began by launching a targeted public relations push within the beauty, travel retail, retail design, airport, advertising and design publications, as well as local Los Angeles media outlets. Through these efforts, news of the activation was published in several distinguished publications such as The Moodie Davitt Report, Dexigner, Airport Revenue News among others. The successful outreach helped Bloommiami secure a speaking opportunity at the 2017 ARN Revenue Conference & Exhibition, the largest conference for airport decision makers and concession executives.
OBR’s continued work with Bloommiami focused on additional public relations campaigns for the brand as a whole, and future projects.
FOCUS
- Storytelling
- Visibility
SCOPE OF WORK
- Public Relations
- Media Management
- Communications Audit
