Josh and Aimet Oberhausen of Oberhausen Marketing & PR recently moderated the GMBHA’s Couples in Hospitality Panel Discussion at the Shelborne South Beach. The couples included Jared and Stacey Galbut of Menin Hotels; Jeff Lehman, General Manager of The Betsy Hotel, and his partner Pedro Cruz, owner of Roots & Roots; and Annie Borges, HR Director of the Essex House and Clevelander Hotel, and husband Pred Vaskrsich, Director of Engineering of the Shore Club. The couples gathered in a “talk show” setting and discussed the pros and cons of working together in the demanding hospitality industry. Cindy Krischer Goodman, The Miami Herald’s Work/Life Balancing Act editor, attended the panel and featured it in her column. Click on this link to view article: http://www.miamiherald.com/2012/03/20/2704950/couples-search-for-balance-in.html
Josh Oberhausen, Owner and Founder of Miami-based Oberhausen Marketing & Public Relations (OMPR), was a guest speaker at FIU’s School of Hospitality & Tourism Management as part of the school’s Industry Round Table Series. Josh gathered with a group of students for a Q&A discussion on hotel marketing and trends. He shared details on new technology and best practices for hotel channel management as well as his hospitality marketing experience which includes, to name a few, The Perry South Beach Hotel, Couples Resorts in Jamaica, South Beach Hotel Group and the Greater Miami & the Beaches Hotel Association.
World-renowned modernist Igor Polevitzky designed it in 1940. Morris Lapidus, the architect of Miami Modern (MiMo) hotels added an extension to it in the 1950s. Now, architect and designer Jonathan Cardello of ADD Inc Miami revamps the Shelborne South Beach hotel setting a new standard for Miami Modern and Art Deco.
Owned by hotelier Keith Menin of Menin Hotels, the newly designed Shelborne South Beach takes the vice and virtues of the 40s and 50s and translates them into a modern interpretation. ADD Inc Miami implemented a “naughty and nice” design theme to the hotel’s lobby, guestrooms, ballroom and pool bringing decadence to this historic property.
“The Shelborne’s new design showcases everything that South Beach stands for – excitement, invincibility, fashion and glamour; with legendary and top-notch services. With its grandiose entrance and reception area and excellent restaurants and facilities, this famous Art Deco landmark is now one of the hottest addresses on Miami Beach,“ Cardello says of the multi-million dollar project.
The Shelborne’s New Sleek Lobby:
Upon arrival at the Shelborne, guests are greeted with an interpretation of an original Morris Lapidus designed floating porte cochere and curved glass entry with a panoramic view of the lobby.
ADD Inc Miami’s lobby design focuses on tuxedo tones featuring prominent white walls while preserving the elegant effect with black accent pieces. Redefining luxury, the design incorporates a showpiece lobby featuring Maria Theresa crystal chandeliers glowing in soft amber while walls dressed with flowing drapery compliment white terrazzo floors. Framed with stark white lacquered material, the reception desk (also referred to as the “bubble desk”) contains rows of sparkling acrylic orbs illuminated from behind and a concierge desk wrapped in black stingray skin. Two dominant black Marquina Negro marble columns with channels of white veining counteract the starkness of the reception desk.
Past the reception desk is the Shelborne’s lobby lounge with black terrazzo, elegant black tufted lounges, pool table and photo wall bringing a modern feeling to the place. To play with the black and white, naughty and nice theme of the hotel, the lounge walls are finished with black mirrors illuminated by glass sconces. Also part of the lobby scene, is the GuyandGirl Boutique and the nouveau Bar Tanaka, by Chef Hiroyuki “Zama” Tanaka, one of Philadelphia’s most acclaimed sushi chefs.
In addition to Bar Tanaka, Vesper American Brasserie, which got its name from a James Bond movie, and the poolside taco stand Lucy’s Cantina Royale, are now part of Shelborne’s dinning experience. Crème Design created the interiors for the three restaurants.
Elegant Guest Rooms with Contemporary Style and Timeless Design:
The new hotel rooms mix the past with the present featuring a bold blend of black and whites, rich black and gray wall-to-wall contemporary carpet, modern furniture and Art Deco-styled accents. A timeless classic striped backdrop of gray and white frame the beds with tufted white headboards and bright decorative pillows. A screen wall with triangular motifs was created to resemble the pattern in the hotel’s original porte cochere structure. The bathrooms feature custom wood and marble vanities and polished white marble flooring.
New Vined Loggia and Infinity Pool with Sexy Catwalk:
A walkway with white exterior walls and ceilings covered in live lush vines, banquettes with colorful pillows and glass guardrails lead guests to the new infinity pool. A sun deck with an arc of shower water connected by a catwalk bridge for dramatic entrances and MiMo style staircase with glass bubble roof is ideal for exclusive VIP lounging. Poolside cabanas with private showers and a beach garden surround the pool area.
Sophisticated Ballroom with Patterns Evoking the Shelborne’s Original MiMo Style:
For celebration and events, the new ballroom features a custom designed gray diamond carpet with floral motifs capturing the hotel’s original MiMo diamond façade. Carrera marble walls and bars, white sheer drapery and linear crystal chandeliers add decadence to the space.
The Shelborne South Beach is located on 1801 Collins Avenue just blocks from Lincoln Road Mall, the Frank Gehry-designed New World Symphony, Ocean Drive, Bass Museum of Art, popular nightclubs and restaurants. For more information, visit www.shelborne.com.
About ADD Inc Miami:
ADD Inc Miami provides a full scope of architecture, interior design, urban planning, branding and green design services. Since 2002, the firm’s accomplished design team has been delivering notable results in the hospitality, retail, entertainment, mixed use, workplace and residential industries. Noteworthy ADD Inc Miami architectural projects in South Florida include the Shelborne South Beach; Miami’s first high intelligence robotic parking garage at 1826 Collins Avenue; The Fillmore Miami Beach at the Jackie Gleason Theater; Bayfront Amphitheater; the offices of BGT Partners; and Midtown 24 and the Village of Marbella mixed use projects. Founded in 1971, ADD Inc’s headquarters are located in Boston, Massachusetts. For more information on ADD Inc Miami, please call (305) 482-8700 or visit www.addinc.com.
Miami Beach’s stylish parking garage movement began in 1996 with Arquitectonica’s “Chia Pet” garage on Collins Avenue. Then in 2010, Herzog & de Meuron designed the famous 1111 Lincoln Road Garage that’s not only for parking but also a venue for high-end events and weddings. There’s Frank Gehry’s illuminated garage at the New World Center Concert Hall and soon Zaha Hadid’s garage in Collins Park. The next wave of garages in Miami Beach are three automated robotic parking garages (two on Collins Ave and one on 1st St) designed by architect Jonathan Cardello of the architecture firm ADD Inc Miami. See story, image gallery and video in the Wall Street Journal: http://online.wsj.com/article/SB10001424052970204542404577158993265073180.html?mod=slideshow_overlay_mod#slide/4
Chat Chow TV, an award-winning, mouth-watering video podcast that began in South Florida, expands to the West Coast featuring new weekly webisodes showcasing food personalities in Seattle, San Francisco and Los Angeles. Foodies can visit Chat Chow TV and see Samuel Marcelino Samson, Manager and Fish Monger of Seattle’s famous Pike Place Fish Market; and Jean-luc Kayigire, owner of Muka Underground Wine and Dessert Lounge; and Ian Garrone, Owner of Far West Fungi organic mushrooms, both of San Francisco.
Launched in Miami on April 2011, ChatChowTV™ is a mouth-watering video podcast that goes behind the scenes with celebrated chefs, owner and mixologists. Chat Chow TV’s creator and executive producer is Cuban-born, Miami –raised Gio Gutierrez, who also serves as Tinsley Advertising’s Director of Interactive Media. Chat Chow TV is a 2011 Telly Bronze Award Webisode winner and a W3 Silver Award Podcast winner. Foodies can tune in to Chat Chow TV by visiting chatchow.tv, Facebook.com/chatchowtv and twitter.com/chatchowtv.
Devoid of anything like cubicles, but overflowing with “collaborative spaces” that emphasize and enhance innovation and flexibility, BGT Partners‘ new 30,000-square-foot offices designed by ADD Inc Miami are awash in an open, hip aura – accented with a rustic, industrial finish.
“We wanted to make sure that the staff at BGT had a distinctive, fun and provocative space that would foster their collaboration and creativity,” says architect Jonathan Cardello, principal and director, ADD Inc Miami. “They also wanted their space to be so unique that it would act as a recruitment tool to help add to their already talented staff. So we contrasted clean modern elements with more rough and rustic finishes, and mixed in bright pops of color.”
To read more, please click on this link: http://www.prweb.com/releases/2011/11/prweb8948507.htm
As members of The Wolfsonian Visionaries, we invite you to join us in an otherworldly celebration of cocktails, dining, music and dancing on 11.11.11 at 1111 Lincoln Road, Miami Beach. Tickets to this amazing event are $150 per person with net proceeds benefiting The Wolfsonian-FIU Museum.
For more information and to purchase tickets, please click on these links:
We look forward to celebrating with you.
The Wolfsonian Visionaries Committee:
Aimet & Josh Oberhausen
Olga Granda-Scott and Doug Scott
The Wolfsonian Visionaries – A collective for the future focusing on furthering awareness of the Arts and Design.
South Beach’s pool fashionistas can strut the new catwalk, sun bathe on the upper VIP sun deck, dive into the reflective infinity edge pool and lounge in the cabanas with private showers. The new pool, part of ADD Inc Miami’s multi-million dollar renovation of the Shelborne South Beach, will make a splash this fall and is destined to be Miami’s next hot hotel pool scene. Click on this link to continue reading:
Jonathan Cardello, principal and director of the architecture and design firm ADD Inc Miami, and his redesign of the Shelborne South Beach are featured in the current issue of MIAMI Modern Luxury. The article also mentions Cardello’s next project, Miami’s first automated robotic parking garage on 1826 Collins Avenue.
Miami’s Rising Tides by Ruth La Ferla
This New York Times article really paints a great picture for how our summer tourism season is beginning to create as much of a boom for our economy as our winter season. Read below:
THE skies last Saturday were fickle, dense gray-yellow clouds threatening a downpour. But visitors to the Soho Beach House, an extravagantly trim and tawny contingent that might have breezed in from the set of “Entourage,” were unfazed.
Most were content to stay in the pool, swigging spirits from a pitcher, playing an aquatic form of ring around the rosie and studiously ignoring the wilting heat of August, a time when travelers have traditionally deserted this resort town for more hospitable shores.
“It used to be that August here was slow, reserved mostly for us locals,” said Carmen Ferreira, a graphic artist, who last week dined poolside with friends at the Soho Beach House, a private club and hotel on Collins Avenue. “But that just isn’t true anymore.” In Miami Beach, the once-strict delineation between high and low seasons has eroded of late. Rogue squalls and the intermittent threat of hurricanes (and a restiveness fueled by an unstable economy) have done little to stem the tide of tourists thronging restaurants, bars, hotels and shops, and crowding beaches to catch a vagrant gust of wind.
Their presence has fattened the city’s coffers, driving retail sales and boosting hotel occupancy to new seasonal highs, transforming Miami Beach and its environs from a wan summer ghost town into a magnet for visitors of every stripe. “Summer here has practically caught up with winter,” said Rolando Aedo, executive vice president and chief marketing officer of the Greater Miami Convention and Visitors Bureau, which has seen occupancy rates at luxury hotels jump by 16 percent the first week of August, compared to the same period last year. Read more….